Ecommerce Solutions Step 1 – Build Your Website
Create your professional ecommerce solution store in just a few minutes.
Designing your store or adding pages and products can be a tedious task. Not so with the eSellution exclusive dashboard that allows you to make changes in real-time. Your ecommerce design should invite customers to purchase, rather than turning them away. The quality of design and functionality of your store says a lot about you and your business.
Design is the most important tool used in online branding. It sets the stage for the products offered and separates an ecommerce solution from its competitors. If you’ve visited a website only to click straight off because of its appearance, you’re not alone. In a flooded market with a wealth of choices, appearance is critical to an ecommerce solution’s success.
Build your store using a number of professionally designed themed templates. If you need a bespoke template, our team of expert designers will be able to create the online store you have always wanted. Our ecommerce software will create you an online store, eBay store, Facebook store and a mobile store.
Free customisable templates
Themed templates
Bespoke templates. 
Ecommerce Solutions Step 2 – Sell on eBay
The first impression of your eBay store is of vital importance as this sets a precedent in the customer’s decision to purchase products from your store.
With so many sellers on eBay, it is imperative that your eBay templates are professionally designed and allow you to stand out from your competitors. For many buyers, trust is more important than price and your eBay store plays a huge part in the customer’s retail experience.
So what do you get from eSellution?
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Custom branding of your eBay store and eBay templates. -
Professionally designed eBay templates and bespoke designs to be applied to your eBay Store. -
Offers a uniform, professional appearance that makes your eBay store stand out from the competition. -
Memorable ecommerce design and user-friendly functions that give you repeat customers and sales.
eSellution have created “The Vision of Future Selling” an ecommerce solution that incorporates multi-channel selling online. With our custom-built dashboard, you have the facility to manage your eBay store and incorporate an advanced eBay tool which helps your business:
- sell efficiently through eBay;
- automate your listing management;
- market your items to more people;
- manage your stock levels through our online selling channels.
To advance the functionality for your customers and cross-promote with the eBay tool:
- your customers find the correct item faster, improving their shopping experience;
- it helps you hold on to potential customers and up-sell/cross-sell more products;
- it leads to an increase in your sales conversions and selling price.
< Step 1 - Building Your Website Step 3 - Sell on Facebook >
Ecommerce Solutions Step 3 – Sell on Facebook
We have developed a Facebook store that allows you to exploit social networks and assemble a broader marketing pool than ever before.
The great advantage of a Facebook store is that it provides another way to increase profit through generated sales, direct pay options through our “shop & go” function and a market that is yet to be fully explored and utilised.
We can base the Facebook designs on your brand or a particular product group.
Why have a Facebook Store?
Creating an additional tab on your Facebook business fan page titled “Store”, users will now have the option to explore and purchase your products directly through Facebook. This will not only provide increased revenue streams but by encouraging users to “like” and comment on your products and theFacebook store itself, it allows you to grow your following.
Facebook currently has more than 500 million active users, with the average user having more than 130 friends and 50% of active users logging onto Facebook on any given day.
Features
- Create a Store tab within Facebook
- Sell within Facebook
- Stock Syncing through our CMS
- Encourage customers to “like” your items
- Enable customers to comment on your products
- Simple checkout.
Benefits
- Viral is a tremendously influential and efficient form of word-of-mouth advertising by utilising the power and popularity of Facebook; this will significantly push the viral aspect of your marketing, thus expanding your potential client base on a daily basis without needing to invest time promoting your business.
- Like/Comment – By liking or commenting on products within your Facebook store, information is posted on the customer’s wall, giving you an instant form of credibility. This opens your Facebook store to a whole new client base allowing for a more targeted form of advertising and marketing.
- Stock Syncing – All stocks are synced through our CMS, allowing you to manage all stock, monitor best sellers and control all features effectively and instantly.
- Simple Checkout – Customers are not required to be redirected to any other website as they may buy everything instantly on your Facebook store.
Ecommerce Solutions Step 4 – Mobile Commerce
Mobile is developing quickly with many different smartphones and Apple's iPad now on the market, so the time is right for you to take advantage of mobile commerce in your ecommerce solution.
As content delivery over wireless devices becomes faster, more secure and scalable, there is wide speculation that mobile commerce will surpass wireline ecommerce as the method of choice for digital commerce transactions.
eSellution packages include full support for the iPad as well as a shopping experience that looks stunning on all web-enabled mobile devices including iPhone, Android, Blackberry and Palm Pre devices.
Ecommerce Solutions Step 5 – Unlimited Products
Intuitive product builder from eSellution: your ecommerce solution has unlimited products associated with it. This means no matter how many products you have in your store, it will never be too small nor have restrictions.
An important part of selling is allowing the customers to interact with your products before they check out. Here are some features that are incorporated into your ecommerce design:
- Unlimited products
- Unlimited product images
- Simple and secure checkout
- eBay, Facebook, Amazon and Google shopping integration.
Use the import feature to upload product information quickly to your store. The export feature will allow you to manage customer, product and order information by exporting all your data into a spreadsheet format. These features allow for added convenience as you can edit with ease various features of your shopping cart at the same time.
The import/export feature:
- allows you to import product titles, images, descriptions and categories;
- has the ability to export product and order information for management purposes in third-party software;
- can import and export your entire database for mass edits.
Ecommerce Solutions Step 6 – Inventory Management
Keep precise track of your product inventory right down to specific option combinations like category listings: colour, size, brand and quantity.
Does your store sell products that come in different colours and sizes? eSellution enables you to keep track of stock for products with multiple options. Consequently, your customers will be notified in real-time if a product in a specific colour and size is out of stock but in stock for another. Inventory management is made easy; no need to keep track of numbers outside of your eSellution dashboard.
The export feature will allow you to manage customer, product and order information by exporting all your data into a spreadsheet (CSV and XML format). These features allow for added convenience as you can edit multiple features of your store at the same time with ease.
< Step 5 - Unlimited Products Step 7 - Statistics and Reporting >
Ecommerce Solutions Step 7 – Statistics and Reporting
Serious online businesses need serious analysis. eSellution provides inventory to sales forecasts, a collection of statistical data that will fulfil even the largest of companies.
- View most purchased products
- Best selling products
- Product inventory reports
- Customer inventory reports.
Export to Microsoft Excel: All reports can be exported to Excel for additional data processing.
< Step 6 - Inventory Management Step 8 - Search Engine Optimisation >
Ecommerce Solutions Step 8 – Search Engine Optimisation
eSellution's CMS has all the features you need to rank at the top of the search engines, including custom page title and meta details for products, web pages, categories and brands, as well as search engine-friendly links, W3C-compliant and tableless templates, proper use of header tags, HTML/XML sitemaps and custom image “alt text”.
Dynamic Meta Tags For Your Product Pages
eSellution creates custom “meta tags” for all your product pages in a dynamic method. The CMS uses the information from the product name, category, description and keywords to create the description and keywords meta tags. The CMS also has the ability to specify custom meta tags for each product.
Product and Category Index
For your online business to have a SEO-friendly shopping cart, you require a site map. eSellution includes a Product Index and a Category Index that lists all your product pages to assist the rankings in search engines.
Dynamic Google Sitemap XML Submission
eSellution can generate a Google Sitemap to notify Google’s network about all your products and to help potential customers find more of your web pages.
< Step 7 - Statistics and Reporting Step 9 - Social Commerce >
Ecommerce Solutions Step 9 – Social Commerce
The rise of online social networking over the past few years has created a huge market for your business and products. Your potential customers spend more time on social media sites than anywhere else, so by targeting this market your business will be ahead of your competition and make sales through social media for business.
By using eSellution’s integrated packages, your products will be seen on social networking sites through your very own business shop. Using cutting-edge social network marketing tools with eSellution, your business will have a huge presence through social media websites.
Social Media Optimisation (SMO) is the process of enhancing and positioning your website so that its content can grow recognition through social networks like Facebook, Twitter, LinkedIn, blogs, forums and other user-generated content sites.
Your customers are spending more and more time on social networking sites, so why not sell to them on their favourite site? Use our ecommerce solution to create a stunning Facebook store and start selling your products to the social market.
Summary
- Create a Store tab within Facebook
- Stock syncing through the CMS
- Sell your products within Facebook
- Encourage customers to “like” and “comment” on your items
- Link through the CMS to your Facebook account
- Simple Checkout
- Link through the CMS to your Twitter account.
< Step 8 - Search Engine Optimisation Step 10 - Secure Payment Options >
Ecommerce Solutions Step 10 – Secure Payment Options
Offering a user-friendly payment system will enhance the convenience for your customers, while your business will increase conversions and overall sales. Imagine a low-cost, all-in-one secure payment integration service that allows you to accept all major credit cards right there on your store. Secure payment can be made through your ecommerce, eBay and Facebook stores to maximise business ability to make conversions.
At eSellution we endeavour to deliver only the best online payment service for our customers. We currently have integration tools for Sage Pay and PayPal – the UK’s leading independent payment providers, directly accessible through your eSellution CMS. Whether you are a Blue Chip Company or an eBay store, we pride ourselves by offering the most efficient ecommerce solution for your business needs.
Ecommerce Solutions Step 11 – Coupon Generation
Simply create trackable coupons through your eSellution dashboard, which give customers a percentage discount on their order. Coupons can be adjusted to expire after a certain date or number of uses, and you can control reports to see coupon usage.
Increase customer loyalty by generating coupon codes at your store. Your eSellution Dashboard has the ability to generate coupon codes on-the-fly for distribution at any time.
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